"Encoding is the process of converting information from one
format to another. When you ripped your audio CDs, you encoded them
to MP3 and were amazed at how small the files were. They were small
because the ripper axed away a lot of information to, well, make
them small. This was good back in the days of expensive disk space
and limited bandwidth for internet streaming.
"Now with terabyte disks on desktops, would you really mind
dedicating 100GB to your music collection, if you knew you could
make it sound as crisp as a live performance? And with the best
encoding tools sitting in your distribution repository, all you
need is a little patience to make your music and video sound like
you've never heard them before, even on that puny little USB
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