Microsoft's "Perception Management"

[ Thanks to Roy Schestowitz for this link. ]

"According to Visible Technologies, “TruCast channels the right conversations to the right subject matter experts who can quickly and easily participate in the dialogue.”

"It seems like yet another Microsoft-hired PR agency that has spying methodologies as “products”. One of Waggener Edstrom’s (Microsoft’s PR Department) latest such products is a tool for spying on people in Twitter. Yes, they are monitoring blogs and Twits and they constantly develop software to do the spying more effectively. Based on their own promotional videos, they scan the Web, then check the profiles/messages of people to see if they can be manipulated. They also keep dossiers on people. As Neighborlee put it, “they can fire as many watchdogs as they wish...it’s about staying power at the end of the day.”"

Complete Story

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