"According to Visible Technologies, “TruCast
channels the right conversations to the right subject matter
experts who can quickly and easily participate in the
"It seems like yet another Microsoft-hired PR agency that has
spying methodologies as “products”. One of Waggener
Edstrom’s (Microsoft’s PR Department) latest such
products is a tool for spying on people in Twitter. Yes, they are
monitoring blogs and Twits and they constantly develop software to
do the spying more effectively. Based on their own promotional
videos, they scan the Web, then check the profiles/messages of
people to see if they can be manipulated. They also keep dossiers
on people. As Neighborlee put it, “they can fire as many
watchdogs as they wish...it’s about staying power at the end
of the day.”"
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