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How To Land A Spot In The Spotlight - Part I

Sep 01, 2009, 19:35 (0 Talkback[s])
(Other stories by Justin Ryan)

"Suggested items include a description of the project, what its status is, who journalists should contact for more information, and potentially "ready-to-use screen shots, press releases, and previous mentions in the press." She makes a particular note that doing so is a matter of providing clear information about the project — to journalists as well as those interested in contributing to the project — rather than coddling reporters.

"It might surprise project leaders how often journalists — including those of us here at Linux Journal — go looking for information about a project we want to cover, only to be unable to find it or even a suggestion of where to ask for it. It's a missed opportunity for both sides — we lose our story, and the project loses free publicity, in some cases free publicity in front of a large and well-targeted audience. It's also helpful to remember that journalists — particularly those who freelance — are working on many items, potentially for many clients, and don't necessarily have the time, nor are they being paid, to spend hours digging for information."

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