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F/OSS Marketing: Attracting Users AND Contributors

Sep 29, 2009, 14:04 (3 Talkback[s])
(Other stories by Elizabeth Krumbach)


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"The point that brought us in the general Marketing direction was when I said "F/OSS needs to change their Marketing strategy to get these people interested" and immediately I received a comment from the audience "F/OSS has a marketing strategy?" Everyone laughed, but I quickly wrapped up the rest of my slides (this was toward the end anyway) and our Q&A focused on the Marketing of F/OSS. A lot of great points came up in the discussion that I hadn't thought much about. p>"Some of the topics that were discussed:

"How do I convince my neighbor to switch?

"Within the F/OSS community we frequently want to tout the virus-free nature of Ubuntu and how it's free. In some ways I believe we've already converted most of the adventurous folks we can convert by using these arguments and randomly giving out LiveCDs."

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