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Open Source marketing: Lead with Free or benefits?

Oct 16, 2009, 03:02 (4 Talkback[s])
(Other stories by Joe Brockmeier)


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"Talking about Software Freedom to most people is an “eat your vegetables” approach to marketing. It’s like telling people that they should diet and exercise (and eat their veggies) in order to be healthy and live longer — all of which is true, and sound advice. But what motivates people to exercise and diet, usually? The message that they will look and feel better in the short term. You’ve all seen the “join a gym now so you’re ready for swimsuit season” advertisements. Convincing people that getting slimmer and healthier to live longer is a hard sell. Convincing people that they can be more attractive and so on — that tends to seal the deal. Even though living longer and being more generally healthy is more important than looking good — it’s not something that resonates with most people."

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