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Are Microsoft Users More Gullible When It Comes To Online Advertising?

Dec 11, 2009, 17:03 (6 Talkback[s])
(Other stories by Erick Schonfeld)

"Some data from search advertising network Chitika suggests so. Earlier this week, we noted that people coming to Websites from Bing are about 75 percent more likely to click on an ad than those coming from Google.

"Following that post, Chitika ran some analysis on browsers and operating systems, and it found that users of Microsoft's Internet Explorer are about 40 percent more likely to click on an ad than Firefox users, about 50 percent more likely than Apple Safari users, and 80 percent more likely than Google Chrome users. The numbers are based on Chitika data from 134 million across 80,000 sites."

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