"So perhaps it should be no surprise that the old proverb would
also hold true in the rough and tumble world of standards. And that
is the case, not only generally, but more particularly in the
suddenly hot war over eBook reader formats. This time around,
though, there are a few new and interesting twists (on which more
"What's the "same old" part all about? There are two alternate
behavioral flavors: (1) try and set a de facto standard that you
control, perhaps even obtaining a near monopoly in the process (the
"winner takes all" strategy), and (2) pit your standard against
another, where your standard gives you some relative, if not
absolute, advantages (the "our team vs. their team" strategy).
"In this case, it looks like Amazon is attempting to pull off
the first, but in fact it's hard to tell whether they are serious,
or just adopting a flawed strategy. Either way, I believe they will
eventually have to admit defeat."