"A Newcastle-based company has launched a Linux-based laptop and
support package designed to encourage technophobes online.
"Built by the Broadband Computer Company, the Alex laptop runs
an operating system based on Ubuntu Linux and a set of applications
that have been written in-house. The laptop's features have been
vastly simplified, and updates are applied automatically without
prompting the user, according to company co-founder Andy
"Hudson said the aim is to simplify the experience of using a
computer for those people who are annoyed or frustrated at their
experience of IT."