Keep Your Cloud, I'm a Customer Not a Consumer
Mar 02, 2010, 18:03 (5 Talkback[s])
(Other stories by Carla Schroder)
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"The cloud hype is getting thicker and smellier every day. All
the cloud excitement is coming from those who hope to profit from
it, the vendors and breathless tech journalists who can't think of
anything worthwhile to write about. They're working very hard to
make it sound like a wonderful thing, a miracle of rare device that
will transform life as we know it.
"In related news, Santa Claus, the Tooth Fairy, Sasquatch, Yeti,
and Elvis are all throwing a fabulous party at Graceland and
everyone is invited. If you don't live in Memphis they'll send a
private jet to pick you up.
"The Cloud is Nonsense
"The problem with all this cloud nonsense is it's exactly
that--nonsense. Hosted services are nothing new. What would be new
and radical and transformative are attractive products
reasonably-priced, and good customer service. Those are the missing
pieces, and I predict they will always be the missing pieces.
Because it seems that among the big players in tech, research and
development are devoted entirely to inventing new buzzwords. If it
weren't for the small independents we would have nowhere to