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Poisoned Apple?

Apr 08, 2010, 13:32 (3 Talkback[s])
(Other stories by Simon Brew)


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"I’m in two minds about Apple’s latest attempt to redefine the wheel of the technology market. And given that much has been written about its iPad product launch, I’m reluctant to delve into the mechanics of the product itself that deeply, for fear of sending you into a coma stimulated by repetition of the same details over and over again. Personally, I feel I’ve heard so much about that it’s as if I designed the thing. I’ve little urge to buy one, which never helps, but would be willing to pretend otherwise if you really needed me to. Fortunately for me, I don’t think you do. But there’s one thing I do admire about what Apple has done, and is continually able to do. For alone among technology firms, it’s capable of generating the kind of hyperbole that’s usually reserved for X-Factor contestants, divorcing vacuous celebrities and the goings on of generally talentless people who parade their wares on the telly.

"The announcement of the iPad not only sent the internet into some kind of meltdown, it also became a talking point that found its way into the newspapers, everyday conversations and pretty much every media outlet with a spare minute in their schedules (and plenty who didn’t). That’s accepting that the consensus, as always, seems to be wait for version two before jumping aboard. But Apple has nonetheless put a tablet computer very much on people’s shopping lists for this year. Even if they didn’t realise until a month ago that they actually wanted one."

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