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A closer look at Microsoft's morale-boosting numbers

Jun 28, 2010, 18:04 (0 Talkback[s])
(Other stories by Charles Arthur)

"The company's head of PR has put out a fist-pumping set of figures to reassure its staff. But he seems to have left some analysis out. Never mind - we've put it in.

"Just before the weekend, Frank Shaw, one of Microsoft's top PR people posted a memo to his team which included a Rocky-style paean to the virtues of jogging uphill, but also a self-examinatory question: why is everyone looking at Apple and Google, and not at Microsoft?

"The text of the memo is at All Things Daily, but far more interesting were the statistics that he chose to include in a morale-boosting blog post.

"Thing is, as happens with many such statistics-wielding posts, they don't necessarily tell the full story."

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