The Most Overused Buzzwords and Marketing Speak in Press Releases
Jul 02, 2010, 15:05 (0 Talkback[s])
(Other stories by Adam Sherk)
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"Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We
see this type of marketing speak over and over in press releases
and promotional materials. And let's be honest, we've all used it
at one time or another — shame on us. But which buzzwords are
the most overused?
"I saw an item in PR Daily recently using the MoMA press release
archive to demonstrate how press releases were much better years
ago. That got me curious about which terms are currently being most
abused. I hadn't come across any anti-buzzword content lately so I
thought I'd do my own research.
"So I searched PRWeb's press release archive for a selection of
overused terms, buzzwords and marketing speak using a
"site:prweb.com" search on Google, for example: "award winning"