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The Most Overused Buzzwords and Marketing Speak in Press Releases

Jul 02, 2010, 15:05 (0 Talkback[s])
(Other stories by Adam Sherk)

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"Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us. But which buzzwords are the most overused?

"I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago. That got me curious about which terms are currently being most abused. I hadn't come across any anti-buzzword content lately so I thought I'd do my own research.

"So I searched PRWeb's press release archive for a selection of overused terms, buzzwords and marketing speak using a "site:prweb.com" search on Google, for example: "award winning"

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