UltraViolet video streaming DRM to launch this FallJul 21, 2010, 20:09 (3 Talkback[s])
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"The concept of UltraViolet is to give those who purchase movies a "token" that will represent their ownership of that film and prevent them from having to purchase again to view it on another platform. For example, if you purchase a video on DVD your token would allow you to be able to view the film via your Netflix subscription at no additional charge.
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