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Is Linux Publicity Targeting the Right Market?

Aug 23, 2010, 17:33 (2 Talkback[s])
(Other stories by Emery Fletcher)


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"As a matter of fact, what IS the right market for Linux?

"The mythical Average User? No way. The average user wants a computer that performs the tasks set for it. Those people are in the market for a computer, a real, physical machine, a tangible object with a keyboard (real or imaged), a mouse (or trackpad/trackball/touchscreen), and a display screen. The Average User scarcely notices, and certainly cares less, what sequence of binary commands course through the CPU to translate input into action. It is not HOW the system works that is the issue for the vast majority of users, but simply WHETHER it does. No, the Average User is looking for an actual object – hardware, not methodology.

"Okay, so A. User shouldn't be the one to target. Who's next? Well, someone who already is a Computer User and has a computer (real, physical machine), but isn't happy with the way it's working AND doesn't want to replace it with a different one. That's important, because even in tight economic times a great many people who have suffered technological disasters with everything from toasters to automobiles have come to the conclusion that the ultimate solution is often to buy a different machine. That puts them into the Machine Market along with Average."

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