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Bell's CTV Buy Based on Failed Strategy

Sep 24, 2010, 20:32 (0 Talkback[s])

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"In the years before the emergence of the Internet, three online service providers battled in the United States for market supremacy. America Online (later AOL), Prodigy and Compuserve each adopted "walled garden" strategies that pinned their hopes on exclusive content to attract large subscriber bases.

"AOL ultimately won, becoming the largest online service provider in the world in the late 1990s. With tens of millions of subscribers, the company continued to bet on its walled garden approach, even as many people merely wanted their services to access the Internet. Over the years, AOL saw its market share shrink dramatically, overtaken by an open Internet that offers infinitely more choice than any single company can."

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