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iPad Killers?

Oct 04, 2010, 17:32 (0 Talkback[s])
(Other stories by Phil King)

"Not since Moses came down from Mount Sinai has there been such excitement about a tablet. Launched in April, the Apple iPad was an overnight sensation. Anyone would think that it was the first tablet device ever made, but in fact they have been around for ages. Not that most people were aware of them. The first commercially available tablet, the GRiDPad (based on MS-DOS) appeared back in 1989. Other devices followed and by the early 2000s the tablet was being touted as the 'next big thing'. It didn't happen then, possibly because the technology of the time wasn't up to creating the sort of user-friendly internet media tablets envisioned. And so the tablet market continued to be a niche one: before the launch of the iPad, it accounted for a mere one per cent of the personal computer market.

"The iPad launch changed all that. All that frenzied media coverage has finally made consumers aware of the tablet form factor. Surveys by Forrester Research showed that by June, 95 per cent of consumers were aware of the iPad. They might not have known they needed, or wanted, a tablet before, but plenty have been buying them.

"With over 3.5 million iPads sold to date – Apple CEO Steve Jobs boasting "we've sold one every three seconds since we launched it" – and ABI Research forecasting a total of 11 million media tablet shipments in 2010, it's no wonder that most OEMs (original equipment manufacturers) want a slice of the action."

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