"We need an alternative. Google Wave is one possibility.
"In a blog post last April titled "Building the Social Web
Together", Mark Zuckerberg of Facebook wrote, "The power of the
open graph is that it helps to create a smarter, personalized Web
that gets better with every action taken." The "open graph" of
which he speaks is your social graph—your collection of
contacts—on Facebook, augmented by "personalized experiences"
with the likes of "Microsoft Docs, Yelp and Pandora"—which
are Facebook's "three pre-selected partners".
"Responding in his own Newsweek blog, Barrett Sheridan called
Zuckerberg's plans a "Play to Take Over the Entire Internet". In
TechCrunch, MG Siegler's headline read, "I Think Facebook Just
Seized Control Of The Internet". Whether or not Facebook is that
ambitious, it won't succeed at anything other than enlarging
itself. The limits to that are those of any private architecture.
It can get big, but not bigger than the planet. What Facebook has
built is the Great Indoors. A lot of people like going there, just
like a lot of people like going to shopping malls. But Facebook is
a building, not geology."