"Because anyone can take Linux and use it as they wish
without needing to ask permission (provided they comply with the
licence), it ends up being used in lots of places that we rarely
hear about. This contrasts with proprietary operating systems,
which only get used if they are licensed directly, which means that
the licensor always knows exactly what is going on - and can issue
yet another boring press release accordingly.
"This contrast between much-trumpeted proprietary activity and
near-invisible open goings-on is probably most acute in the world
of embedded devices. Most people aren't even aware that there is an
operating system being used in many of their more "intelligent"
consumer electronics devices, let alone that it is likely to be a
variant of Linux."
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