"The Linux desktop has been around for more than a
decade now. Despite its best efforts, and Microsoft's dumbest
mis-steps--I'm looking at you Vista--it's never owned more than a
fraction of the market. Canonical, Ubuntu's parent company plans on
changing that with its Unity desktop.
"The more I look at Unity, the more I see Ubuntu taking a
radical new approach to the Linux desktop. As my friend Joe
"Zonker" Brockmeier observed, "Look at the Ubuntu.com site and
you'll notice - there's nary a mention of Linux or GNOME on the
front page or on several of the "About" pages. The company and
project are pursuing branding that doesn't even mention the Linux
heritage of the project."