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Microsoft says Google used click fraud to orchestrate Bing Sting

Feb 04, 2011, 07:33 (7 Talkback[s])
(Other stories by Byron Acohido)

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"Microsoft is now accusing Google of using a form of click fraud to set up its Bing Sting, a stunt unveiled by the search giant at the Farsight 2011 tech conference in Silicon Valley.

"Google on Tuesday grabbed headlines in the tech press by disclosing an FBI-like sting operation purporting to produce evidence that Bing is intentionally and systematically copying Google search results.

"Today, Yusuf Mehdi, senior vice president for Microsoft's Online Services Division, fired back. Mehdi says Google's sting, in fact, was "rigged to manipulate Bing search results" through the use of click fraud -- the elaborate trickery scammers use to fake clicks on Web ads in order to get paid by advertisers."

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