Microsoft says Google used click fraud to orchestrate Bing Sting
Feb 04, 2011, 07:33 (7 Talkback[s])
(Other stories by Byron Acohido)
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"Microsoft is now accusing Google of using a form of click fraud
to set up its Bing Sting, a stunt unveiled by the search giant at
the Farsight 2011 tech conference in Silicon Valley.
"Google on Tuesday grabbed headlines in the tech press by
disclosing an FBI-like sting operation purporting to produce
evidence that Bing is intentionally and systematically copying
Google search results.
"Today, Yusuf Mehdi, senior vice president for Microsoft's
Online Services Division, fired back. Mehdi says Google's sting, in
fact, was "rigged to manipulate Bing search results" through the
use of click fraud -- the elaborate trickery scammers use to fake
clicks on Web ads in order to get paid by advertisers."