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Setting Up A Conference: Part 2 - Speakers...no, no, Sponsors!

Apr 03, 2011, 05:04 (0 Talkback[s])
(Other stories by Jon 'maddog' Hall)

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"For a small to medium size conference this last group is the one which you should initially present your event. The local or regional audience that it attracts affects them the most, and they get the most "bang for the buck" out of the marketing dollars. That is not to say they will immediately hand you lots of money, but they may commit to giving you funds as the planning for the event goes forward. They may even be willing to put someone from their marketing team on your own planning team. Let these local people help you reach into their company's larger organizations to help you find additional resources you may need for your event."

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