"Canonical is slowly stepping up its marketing pitch. When you
look back at the history of Ubuntu, you will see that Canonical has
invested almost nothing into any sort of serious Ubuntu promotional
activities yet. But that is changing. Ubuntu 12.04 Precise Pangolin
release, which is only a few months away, is perhaps the most
important Ubuntu release to date and Canonical is doing everything
they possibly can to make it big this time around."