“Companies that sell and support open source software have been
acting like garage bands lately, changing names in significant
numbers as the year draws to a close. One theme of all the new
nomenclature: association with open source.“The first example is Centeris, which recently changed its name
to to LikeWise Software. The new name is based on its LikeWise
software for Active Directory integration of Windows, Linux, Unix
and Mac, which has exceeded expectations…”
“Generally speaking, tech companies that change their name are
heading for disaster. But in the cases of Centric CRM (an open
source company that has renamed itself Concursive) and SWsoft (the
company behind Parallels for the Mac), The VAR Guy thinks corporate
name changes are exactly what the doctor ordered.“First, let’s look at some name-change disasters. Two prime
examples: Borland in 1998 changed its name to Inprise amid fierce
competition from Microsoft. The change also attempted to distance
Borland from founder and former CEO Philippe Kahn’s legacy. The
move proved horrendous–and Inprise ultimately retreated back to
the Borland brand…”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
LinuxToday is a trusted, contributor-driven news resource supporting all types of Linux users. Our thriving international community engages with us through social media and frequent content contributions aimed at solving problems ranging from personal computing to enterprise-level IT operations. LinuxToday serves as a home for a community that struggles to find comparable information elsewhere on the web.
Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.