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How Can We Harness the Firefox Effect?

Written By
GM
Glyn Mody
Jun 28, 2008

“Three things are striking about the recent launch of Firefox 3.
First, the unanimity about the quality of the code: practically
everyone thinks it’s better in practically every respect. Secondly,
the way in which the mainstream media covered its launch: it was
treated as a normal, important tech story–gone are the days of
supercilious anecdotes about those wacky, sandal-wearing free
software anoraks. And finally–and perhaps most importantly–the
scale and intensity of participation by the millions of people who
have downloaded the software in the last week.

“But the question has to be: what now? How can we harness that
amazing spirit, to make the Firefox Effect permanent, not just a
media event that comes around once every few years…?”


Complete Story

GM

Glyn Mody

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