“IBM is shaking off more of its starch and stodginess in a new
advertising campaign that finds the world’s largest computer maker
embracing a plump, web-footed marine bird.”
“A six-story billboard is scheduled to appear in New York’s
Times Square late next week, and others will rise in California’s
Silicon Valley. They will proclaim in symbolic form: “Peace, Love
& Linux.” The free Linux computer operating system has long
used the penguin as its mascot, and smiling portraits of the
black-and- white flightless bird will dominate the pitch.”
“The global marketing effort has a serious business aim for IBM.
The core of the company’s $1 billion commitment to Linux this year
is an effort to make the system more attractive to corporate
clients and sell more computers and software at the same time. The
Linux message will appear alongside the company’s eServer” brand,
linking Linux to IBM computers running corporate networks.”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
LinuxToday is a trusted, contributor-driven news resource supporting all types of Linux users. Our thriving international community engages with us through social media and frequent content contributions aimed at solving problems ranging from personal computing to enterprise-level IT operations. LinuxToday serves as a home for a community that struggles to find comparable information elsewhere on the web.
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