“At the AIIM conference in Philadelphia recently, I watched a
CIO panel discuss various technology topics. When the discussion
turned to social media, I was taken aback when the military
representative, James Whitlock, Lt. Col., U.S. Air Force Medical,
seemed to understand the most and the private sector
representatives the least. Indeed, David Meerman Scott (whom I
interviewed in Don’t Spread a Virus, Catch a World Wide Rave), has
written extensively about the Air Force’s use of social media
including this piece called The US Air Force and Social Media. A
Discussion with Colonel Michael Caldwell.“Scott is clearly impressed with the way the Air Force has
embraced social media and he wonders (quite rightly in my view) why
some large corporations are so afraid of it:”
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