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VARBusiness: Outmarketing Microsoft

Jan 31, 2000, 01:33 (4 Talkback[s])
(Other stories by Barbara Darrow)

"What happened to the hoopla around the Windows 2000 launch? As far as I can tell, the expected uproar has evolved into a whimper."

"...it does seem clear that the market is proceeding fast, and Microsoft is struggling to keep up. Witness the company's latest ASP push. You could almost forget the company is on the verge of its biggest product launch ever. (Don't believe me? Just look up Microsoft's own words.)"

"Maybe it's the fact that the savviest of marketers are no longer ending up in Redmond. It would be hard to find someone with more flair for publicity than Transmeta's Linus Torvalds or VA Linux's Larry Augustin. (Torvalds will probably be appalled to hear this, but he's the best front man of the past five years.) How else to explain the fact that Transmeta's rollout of the Crusoe chip merited coverage on national TV? That's the kind of attention usually reserved for Bill Gates or Steve Jobs."

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