"Customized Channel and Value-Added Reseller Marketing
Program That Will Help Drive Marketing Success of Cobalt
"Cobalt Networks, Inc. (Nasdaq: COBT), a leading provider of
server appliances, today launched the True Blue 2.0 Partner
Program. True Blue is a customized interactive marketing program
offering personalized Web access to communications and sales tools
that give Cobalt channel partners a competitive marketing advantage
in selling Cobalt Networks' affordable, reliable, easy-to-use
"True Blue 2.0 now offers enhanced personalized marketing
services, comprehensive training and support classes, marketing
materials and tailored advertisements, and a new level of
partnership with extra benefits for resellers and Internet Service
Providers looking for a marketing edge in their markets."
"We are maximizing our partner's competitive edge," said Patrick
J. Conte, vice president of sales, for the Americas and Asia
Pacific, for Cobalt Networks, Inc. "True Blue 2.0 is giving our
customers tools to drive the success of their businesses and to
sell Cobalt's easy-to-use server appliances and software
solutions," Conte said."
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