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Linux.com: Bye Bye, iOpener

Nov 14, 2000, 22:47 (6 Talkback[s])
(Other stories by Brian Richardson)

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"It's always sad to see a tech company fail. In many instances, hard work and dedication are wiped out by bad marketing decisions and silly product placement. That discouraging story has apparently been repeated. Netpliance is no longer making the iOpener. There's a feeling that this failure may spell doom for the appliance computer market, which AOL is about to enter into with their Linux-based appliance."

"A few months ago, the $99 iOpener was deemed one of the first "inexpensive Internet appliances", a cool mini-PC with a LCD display. The company assumed you would use their proprietary Internet service (which would be their profit making device). Instead, various hardware hackers snatched up the box and converted it into a Linux plaything."

"Netpliance, manufacturer of the iOpener, announced a "major shift in their business model" on Friday. For those of you not familiar with business lingo, a "major shift in their business model," as defined by Netpliance, is equivalent to "We lost our shirts and are cutting 38% of our work force". This comes after Netpliance increased the cost of their system to help offset losses. Sales essentially died, greatly accelerating the company's steep dive into the abyss."

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