With 1,326,920,000 Web pages in its searchable index, Mountain
View-based portal Google placed first overall in a recent study by
NPD Online Research.
The marketing information company quarterly ranks search and
portal sites based on relevant results and user satisfaction
criteria. The latest study, which gathered data from 19,357
Internet users, measured consumer opinions and loyalty with 18 of
the most popular search services, including AltaVista, Ask Jeeves,
AOL.com and Yahoo! (which uses Google's service to power its own
Google users awarded the portal the highest ratings in seven out
of nine relevancy and user satisfaction categories, with 92% of
profiled users identifying Google as being "much" or "somewhat"
better than any other search site, and 96% of its users finding
what they are searching for "all or most of the time" when using
This is the fourth consecutive quarter Google has garnered the
"We attribute much of our phenomenal growth to the large number
of users who are recommending Google to others," says Sergey Brin,
president and co-founder of Google. "95 % of our users [in the
study] indicated that they would recommend Google to a friend."
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