"IBM is shaking off more of its starch and stodginess in a new
advertising campaign that finds the world's largest computer maker
embracing a plump, web-footed marine bird."
"A six-story billboard is scheduled to appear in New York's
Times Square late next week, and others will rise in California's
Silicon Valley. They will proclaim in symbolic form: "Peace, Love
& Linux." The free Linux computer operating system has long
used the penguin as its mascot, and smiling portraits of the
black-and- white flightless bird will dominate the pitch."
"The global marketing effort has a serious business aim for IBM.
The core of the company's $1 billion commitment to Linux this year
is an effort to make the system more attractive to corporate
clients and sell more computers and software at the same time. The
Linux message will appear alongside the company's eServer" brand,
linking Linux to IBM computers running corporate networks."