"Santa Clara, CA - In a stunning response to continued assaults
by industry titan IBM, Sun Microsystems today launched a web site.
www.bigbluesmoke.com is reported to be the first known use of
Internet Technology Competitive Humor (ITCH). Designed to expose
the typewriter company's Obfuscation Infrastructure with a healthy
dose of humor and truth, ITCH is an updated version of the foolery
of ancient times. It is not yet clear how or if IBM will respond to
this assault. However, an inside source indicated that 'Big Blue'
will be forming an inter-Series cross-functional marketing
committee to discuss what response to purchase. When reached for
comment, the publisher of Big Blue Smoke said, 'We need everyone's
help to watchdog all the puffery and folly. If readers have stories
or comments to share, please email me at