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Business 2.0: Real Networks at a Crossroads

Dec 10, 2002, 16:00 (0 Talkback[s])
(Other stories by Eric Hellweg)


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"Real Networks is at a crossroads. One path before it is well-lit and paved, and the other is dark and uncharted. Unfortunately, with its bifurcated business model, the company must travel both roads at the same time. Two recent announcements illustrate the two paths the company is following, so let's handicap the company's odds for completing its journey unscathed.

"First, the darkened path: Today, Real Networks CEO Rob Glaser will announce that he's releasing another batch of source code for Helix Producer software, one of Real's core product suites. The move comes a little more than a month after the company released its first batch of source code in an attempt get out from under the growing shadow cast by Microsoft in the streaming-media business. With Microsoft giving away its streaming-media software, gratis, in Windows (sound familiar, Netscape fans?), Real is turning to the developer and partner community to encourage the creation of new applications and markets..."

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