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LinuxPlanet: So Many Customers, So Little Time...

Jul 17, 2003, 20:30 (1 Talkback[s])
(Other stories by Jacqueline Emigh)

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"Linux vendors are targeting verticals big time, but mainly in a selective way. IBM, Red Hat, and SuSE Linux, for example, are all pouring energies into the financial services and government markets. Retail is also gaining attention, along with verticals ranging from telco to media and entertainment.

"After first pursuing financial services, Red Hat will now start to expand into the government space. The telco and media/entertainment markets will be next for Red Hat, in that order, said Kevin Thompson, Red Hat's executive VP and CFO.

"Finance and government are both 'early adopters of new technologies,' Thompson noted. Thompson also pointed to the strong 'referenceability'--or word-of-mouth power--inside the finance industry as one key reason for going after finance first..."

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