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eWeek: Microsoft Takes on Linux in Ad Campaign

Jan 06, 2004, 15:00 (43 Talkback[s])
(Other stories by Peter Galli)


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"Microsoft Corp. on Monday launched a new advertising campaign, referred to as 'Get the Facts,' which is designed to give customers information about the advantages of using its Windows operating system versus Linux, its open-source competitor.

"A Microsoft spokeswoman told eWEEK on Monday that this campaign that will target leading IT publications and run for six months. She declined to say what the company expected to spend on the campaign.

"This latest move is yet another way the Redmond, Wash. software firm is trying to counter the effects of the Linux operating system, and is in keeping with the strategy embraced by Martin Taylor, who took over the role of Microsoft open-source and Linux strategist last July..."

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