"The symbolism could not have been more obvious to those who had
long endured predictions of IBM's extinction: The new chief
executive's 2002 coming-out party--the public launch of the
company's ambitious on-demand initiative--was at New York's
American Museum of Natural History, an institution renowned for its
collection of fossils.
"Samuel Palmisano, on the job as CEO for less than a year at the
time, was intent on proving that IBM was anything but a
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