Sun Pushes Java Brand Harder--But Uphill
Jul 08, 2004, 16:00 (10 Talkback[s])
(Other stories by Stephen Shankland)
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"It may not rise to the popularity of Antiques Roadshow, but Sun
Microsystems is betting a new TV show will help boost recognition
of its Java software.
"The 30-minute program, called 'Mobile Entertainment World,'
will be sponsored by Sun and perhaps by phone service sellers, said
Ingrid Van den Hoogen, Sun's new vice president of brand experience
and community marketing. It's one of several efforts the Santa
Clara, Calif.-based server maker has undertaken as part of a
multimillion-dollar program to make average people aware of the