NetworkWorldFusion: Novell Shoots Blanks on Linux Offer
Aug 24, 2004, 01:45 (17 Talkback[s])
(Other stories by Dave Kearns)
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"A couple of months ago, Novell announced that anyone who wanted
to try its new Linux offerings and utilities could sign up for
what's called the Novell Linux Technical Resource Kit. Well, if a
company with real marketing had been behind it there would have
been great fanfare and much hoopla. This announcement simply showed
up on a Web page. This is Novell we're talking about after all,
and, as the old saying goes, its extremely difficult for the
leopard to change its spots.
"Still, stealth marketing did its job via word-of-mouth and the
occasional mention in a column or news story.