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BusinessWeek: A Common Language for Penguins

Sep 13, 2004, 15:15 (5 Talkback[s])

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"In its campaign to discredit Linux, the main rival to its Windows operating system, Microsoft once published a witty print advertisement in Germany that showed four penguins standing in a row. One looked normal, one had jackrabbit ears, the next had a frog's head and antlers, and the last had the ears of a pig and an elephant's trunk. Microsoft's point: Linux, with its penguin mascot, comes in several varieties. The tagline said: 'An open operating system has not only advantages.'

"Microsoft's ad wasn't just clever: It pointed out a potentially serious problem with Linux..."

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