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Computerworld: Q&A: Microsoft's Linux Strategist Martin Taylor

Sep 17, 2004, 16:00 (16 Talkback[s])
(Other stories by Carol Sliwa)

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"What are some of the lessons you learned? A year ago, we had a pretty direct strategy. We really [wanted] to go dial down the emotion, dial down the rhetoric, have a more fact-oriented approach and dial up the pragmatic analysis of solutions... I initially thought that people were really lining up Windows and Linux side by side, and they'd say, 'Hey, Linux gives us better TCO [total cost of ownership].' Actually, it's less about that. What they know is, 'Hey, we can save money getting off Unix or off of RISC.' So the question is, 'Do we go to Linux or do we go to Windows?' That's where more of the comparison comes from. When I talk to customers and they say, 'Hey, we can get better TCO with Linux,' they're not always saying better than Windows. They're saying better than Unix..."

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