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Computerworld: ETrade Beats the Clock

Sep 28, 2004, 18:15 (2 Talkback[s])
(Other stories by Gary H. Anthes)


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[ Thanks to Matt for this link. ]

"ETrade Financial Corp. and other online stock brokerages are at war over how fast they can execute a trade. Ameritrade Holding Corp. kicked off the execution promise game in 2001 by guaranteeing a turnaround of 10 seconds or less. ETrade countered with a nine-second guarantee, and since then it has all been downhill.

"Last year, Ameritrade promised to complete trades within five seconds, and in March, ETrade lowered its pledge to two seconds..."

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