"Regular movie-goers know a small trick about movie reviews: The
fewer a film has on opening night, the more likely it's a bad one.
They know the studio didn't do any prescreenings for reviewers for
fear of box-office-chilling buzz. Does it work? Who knows? The
publicists seem to think so.
"The inverse public relations trick involves telling a bit too
much ahead of an event, so when the audience sits through the
actual press event, it doesn't have its hopes up: It knows what's
coming, and it will not be disappointed because it's been told what
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