"One of the more mundane tasks involved in the promotion of open
source software in the business world is the systematic
introduction of the whole idea to decision-making individuals. In
other words, explaining the coolness of open source to your
"Of course, using terms like 'cool,' 'l33t,' and "free as in
beer" may connect to your boss on an emotional level, it may not
make his or her willing to open the company checkbook. To do that,
you are going to need reasoned, focused arguments that seek to
persuade on a logical level. Regardless of your skill with such
arguments, it never hurts to have a source to refer to so that your
discussion is more organized.
"One such source should be The Practical Manager's Guide to
Open Source, by Maria Winslow..."
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