SearchEnterpriseLinux: Golden's Rules: Helping Open Source 'Cross the Chasm'
Apr 17, 2005, 01:00 (0 Talkback[s])
(Other stories by Bernard Golden)
How to Help Your Business Become an AI Early Adopter
[ Thanks to Mark
Brunelli for this link. ]
"Geoffrey Moore asserts in his seminal book, Crossing the Chasm,
that markets are segmented in terms of how rapidly customers adopt
technologies. Early adopters eagerly jump on new offerings, while
others wait for technologies to have plenty of momentum before
"That's certainly been the case in the Linux and open source
world, and it's a problematic scenario. Most technology companies
have to grow up to sell to those later market participants; grow up
being defined as offering support, consulting, comprehensive
marketing materials, partnerships, and so on. As many of us have
found, growing up is painful and not much fun..."