Washington Post: IBM Makes A Play for Microsoft's Customers
Mar 30, 2006, 15:15 (5 Talkback[s])
(Other stories by Sara Kehaulani Goo)
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"International Business Machines Corp. said it will roll out an
aggressive strategy today to lure business customers away from
rival Microsoft Corp., offering bounties of up to $20,000 to sales
partners who can persuade companies to make the switch.
"The move is aimed at securing more of the $2.5 billion market
for corporate e-mail systems and servers in which the two firms
compete. Earlier this month, Microsoft launched a 'People Ready'
marketing campaign and told its business partners that IBM had
become too much of a 'services' company that was not focused on
catering to the software needs of its commercial clients..."