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Washington Post: IBM Makes A Play for Microsoft's Customers

Mar 30, 2006, 15:15 (5 Talkback[s])
(Other stories by Sara Kehaulani Goo)


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"International Business Machines Corp. said it will roll out an aggressive strategy today to lure business customers away from rival Microsoft Corp., offering bounties of up to $20,000 to sales partners who can persuade companies to make the switch.

"The move is aimed at securing more of the $2.5 billion market for corporate e-mail systems and servers in which the two firms compete. Earlier this month, Microsoft launched a 'People Ready' marketing campaign and told its business partners that IBM had become too much of a 'services' company that was not focused on catering to the software needs of its commercial clients..."

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