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Linux Journal: Marketing vs. Intention

Apr 03, 2006, 23:15 (2 Talkback[s])
(Other stories by Doc Searls)


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"I rent a lot of cars. One reason for this is I travel a lot, mostly to conferences and meetings in other cities. Another reason is my own car, a late-80s Subaru wagon (the exact model year is a mystery not worth solving), can't be trusted on long trips. Also, its roof leaks.

"So, I'm a veteran car rental customer. Because I'm also a veteran airline passenger whose most frequent flying has been to cities served heavily by United Airlines--Denver, Chicago, Washington, New York--I belong to a high, though not the highest, frequent flier caste in United's Mileage Plus system. So, when I go to car rental agency sites, I usually enter through United's portal, which tells the agencies to give me a few extra miles..."

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