"At a Government Web Managers Workshop held in Washington, D.C.,
in March, Pierre Guillaume Wielezynski, a corporate communications
staffer for the World Bank, delivered a presentation about the
challenges and possibilities inherent in 'social media.' PowerPoint
slide No. 22 depicted a graph with two lines--one tracked the
number of times the World Bank had been mentioned in blogs between
November 2006 and February 2007; the other recorded the same
statistic for traditional news media.
"If you guessed that blog mentions were more numerous than old
media mentions and are growing more quickly, congratulations, a
shiny new Web 2.0 trophy is waiting for you in your e-mail
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