"I can understand and even excuse the hacker culture for not knowing how to come up with a clever slogan and execute it. Much of this rebel code is seeped in an idealistic counter culture that is sometime anti-corporate or just not marketing minded. There is nothing wrong with this. I would not want a sales rep to compile my kernel and I do not expect a programmer to deliver a sales pitch. However, companies like Novell and IBM have been in this game for decades. They have seen Microsoft market their way to #1 with an inferior product."