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Open-Source Mechanics: Improving Conversion Rates

Sep 18, 2007, 02:30 (0 Talkback[s])
(Other stories by Matt Asay)

[ Thanks to Matt Asay for this link. ]

"Open-source business depends upon data. Because so much of the business happens online, it's possible to set and track metrics that would otherwise be difficult to do in a proprietary model. One area that all open-source startups focus on is improving conversion rates.

"The difficulty is not in converting an opportunity into a sale. If my open-source peers are like Alfresco, and I'm sure that they are, we actually top the industry in that metric. Why? Because by the time a lead becomes an opportunity, the prospect is already using the software and is effectively 'pre-sold' on its value..."

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