"Despite our research and planning, v1.0 of RHX was not the home
run we anticipated. It turned out that enterprise customers, not
small businesses, were most interested in RHX. In order to serve
enterprises properly, we had to change almost every aspect of the
offering. By September, we de-emphasized the e-commerce option,
introduced high touch sales, 24×7 support, and custom stacks.
We also built virtual appliances to make the trial process a little
less painful. Within 90 days of these changes, we had a healthy
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